Part of my “Notes from the Edge” series – reflections from TechCrunch Disrupt 2025. Thanksgiving has a way of pulling everything into perspective. Even in the whirlwind of building, fundraising conversations, product deadlines, and constant AI acceleration, this week forces a quiet pause. A moment to look at what matters and why. And maybe that’s […]
After years of helping other companies shape their narratives – from early-stage startups to established enterprises – I thought I had a pretty good sense of how the tech world moved. As a former journalist turned founder of a strategic communications consultancy, I’ve spent much of my career helping innovators clarify their message, articulate their […]
Discover how a PAtient Information Manager solved her practice’s patient education crisis by transforming boring medical handouts into engaging multimedia content with Conforma, reducing help calls by 42% while boosting patient’s digital engagement.
High-quality content is key to driving website traffic but it’s not enough. You need something more to keep visitors glued to your website – format choice.
Text content is an important foundation for any piece of communication, but it’s not enough. To succeed in the fierce fight for consumer attention, you need multimedia engagement.
This landmark decision has big implications, especially if you’re a marketer, creator, or publisher already harnessing the power of AI.
