Top 5 Content Transformation Ideas to Get You Started with Conforma

Conforma empowers the rapid transformation of plain-text into audio, video, and infographic formats. This article helps new users to get started and helps those conserving taking the Conforma plunge to envision ways to best utilize its capabilities.

Let’s face it: staring at a mountain of text-based content can feel overwhelming. You’ve got blogs, webinars, training manuals, and more, all just sitting there, gathering digital dust. But what if you could breathe new life into that content—easily turning it into videos, audio, or infographics that actually grab people’s attention? That’s the magic of Conforma. And to make things even easier, we’ve rounded up five simple, practical ways to start transforming your content today. Ready? Let’s jump in.

1. Give High-Performing Blog Posts a Makeover

You know those blog posts that crushed it in traffic or engagement in the past year? They’re not done yet. Dust them off and turn them into something fresh. People love variety—some prefer reading, others watching, and plenty of folks just want to listen while they’re multitasking.

Here’s how you can do it:

• Pick 2–3 static-text blog posts that performed well (hint: check your analytics for the ones with the most views or shares).
• Use Conforma to transform the text into a video that summarizes the key points synced perfectly to engaging and relevant video content.
• Turn the text into an audio version for your podcast-loving audience.
• Create an infographic that visually breaks down the main ideas—perfect for sharing on LinkedIn or Meta platforms in addition to being embedded in the blog.

Why it’s worth it: You’re not reinventing the wheel here. 73% of consumers choose to learn from a short video over  text-based articles (versus 11% who prefer text). You’re just giving your best content a new outfit and sending it back out to win over a whole new crowd.

2. Turn Training Materials into Something People Actually Want to Experience

Let’s be real: training manuals are nobody’s idea of a good time. They’re long, they’re dense, and they’re usually about as exciting as watching paint dry. But they don’t have to be. With Conforma, you can take that same information and make it – well – interesting.

Here’s the plan:

• Take your existing training manual and break it into blog-sized chunks (1000-2000 words in each section, if not done so already)—bite-sized pieces are easier to digest and retain.
• Turn those chunks into short videos with Conforma.
• You’ll have the audio guides for employees who’d rather listen on the go or while multi-tasking.
• Use infographics as summarization and internal promotion devices.

Why bother? Because people actually learn better when the material is engaging. Studies show that employees retain 95% of a message via video, compared to 10% via text. Plus, it saves time—no more endless questions about something that’s clearly explained in the format of their choice.

3. Transform Lessons into Interactive Learning Tools

Education is another area where static content just doesn’t cut it anymore. Whether you’re an educator, a tutor, or someone creating online courses, you’ve probably noticed that people tune out when the material feels flat. But when you mix in multimedia? That’s when the magic happens.

Where to start:

• Take a lesson or module from your curriculum and upload it to Conforma.
• Turn it into a narrated video lesson.
• Create an audio version for students who prefer to listen while commuting or exercising.
• The generated infographics simplify complex concepts—great for visual learners.

Why this works: Learning styles vary. Some people need to see it, others need to hear it, and some need to interact with it. The use of visual elements has been shown to improve learning by up to 400%. By offering multiple formats, you’re not just teaching—you’re connecting.

4. Repurpose Webinars into Evergreen Content

Webinars are great while they’re live, but what happens after the Q&A wraps up? Too often, they’re forgotten. Don’t let that happen. With Conforma, you can turn those recordings into content that keeps working for you long after the live event is over.

Here’s how:

• Take the webinar transcript and break it into smaller chunks, about 1600-2200 words each for digestibility.
• Conforma creates the video clips highlighting the most valuable insights or tips.
• The audio engages those too busy to read or watch.
• Use the infographics to share key stats or takeaways on social media or email campaigns.

The upside? You’re squeezing every last drop of value out of your hard work, turning a single webinar in 4-5 complete content packages. Plus, you’re giving people who missed the live event a way to catch up—and maybe even share it with their network.

5. Make Compliance Documents Less… Boring

Nobody wakes up excited to read a compliance document. But they’re important, and making them more accessible can save everyone a lot of headaches. Whether it’s a policy update, a safety guideline, or a legal notice, Conforma can help you turn dry text into something people will actually pay attention to.

What to do:

• Upload your compliance document and let Conforma work its magic.
• Create a narrated video that walks through the key points—perfect for team meetings or onboarding sessions.
• Generate an audio version for those who prefer to listen while multitasking.
• Use infographics to highlight the most important sections, like deadlines or action items.

Why it matters: When people actually understand the rules, they’re more likely to follow them. Employees forget 90% of information from text-based training if not reinforced with visuals; visual aids boost retention to 65%. And let’s be honest—nobody wants to be the one who missed an important update because the original document was too dense.

Start Small, Think Big

You don’t have to tackle your entire content library at once. Pick one idea from this list and give it a shot. Once you see how easy it is—and how much more engaging your content becomes—you’ll be hooked. And if you’re not sure where to start, don’t worry. That’s what Conforma is here for.

So, what’s it going to be? A revamped blog post? A reimagined training manual? Whatever you choose, one thing’s for sure: your content (and your audience) will thank you.